When Mindful Proteins decided to become an Oregon Benefit Company, they knew that a Triple Bottom Line approach to their wellness business was non-negotiable. You see, the company’s co-founders believe their brand should not only encourage their customers to pursue a more mindful life centered on wellness and balance. But those same principles must be applied to their community and planet as well.
Recently they felt the time was right to certify their beliefs and practices of serving People, Planet and Profit through Benefit Corporations for Good.
We interviewed Mindful Proteins co-founder Jacoba Gundle about becoming a certified Oregon Benefit Company. Here’s what she had to say about it, the motivation for doing it and why it was right for her business.