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Wishing you all a fantastic holiday season!
We hope you get to spend time with your loved ones and prepare for the New Year. We are planning a pretty big one 😉
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This year, Mindful Proteins set a goal to focus our efforts on sustainability. As we build our company and create our products, it is important for us to continue on this path.
In 2019 we accomplished the following...
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Mindful Proteins committed to donating 1% of our annual sales to support nonprofit organizations that focus on the environment. 1% for the Planet is a global organization that connects dollars and doers to accelerate smart environmental giving. We are extremely proud to be one of over 2,000 members who have committed to such a great cause.
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Benefit Corporations for Good are businesses that are certified as socially and environmentally conscious. Mindful Proteins gained this certification in 2019 after completing a thorough assessment of our policies and practices, and because of our focus on the triple bottom line (People, Planet, Profit). Each year we will publish a Benefit Report which will document our activities and progress that support our certification.
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We have completed an in-depth assessment of the United Nations 2030 Sustainable Development Goals. Of the 17 goals, Mindful Proteins has elected to align with 6 core Goals: specifically Zero Hunger, Good Health and Well-Being, Gender Equality, Decent Work and Economic Growth, Responsible Consumption and Production, and Climate Action. Visit our website to find out how we align with each goal!
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Choosing the most sustainable and environmentally friendly packaging was the first thing to address on our list this year. After hours of research comparing packaging options, we had one clear winner: aluminum cans. TATU Protein Water will be packaged in a 12-ounce slim aluminum cans and shipped directly to your door in recycled cardboard cartons.
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2019 was a great year, but we won't slow down in 2020. Our sustainability goals for next year include the following:
- A lifecycle assessment of our supply chain that will help us determine the carbon footprint impact for TATU;
- Partnership with local organizations for storage, distribution, and transportation to keep our carbon emissions low; and
- Recruit and empower additional team members (sales and distribution) that reflect our commitment to diversity, equity, and inclusion principles.
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