|Our mission is to create a family of high-protein, functional foods and beverages made from healthy and simple ingredients.
Our vision is to build Mindful Proteins on solid principles of sustainability and product stewardship to align with the UN Sustainable Development Goals, becoming the #1 source for functional protein. We will begin first with the yoga community and then expand into other high intensity sports where the benefits of hydration and muscle recovery are recognized. Once we have established our brand, we will finally address the pediatric, gravida, and geriatric segments where protein is vital.
Our reason stems from working at the crosshairs of climate change and how alarmed we are at how modern agricultural is depleting soil health. Increasing levels of carbon emissions being absorbed by the planet’s plants and crops are causing a drop off in natural protein production. We are experiencing a crisis with the lack of real nutrition in our food chain. Farmers are encouraged to grow these crops regardless of current supply, demand, environmental consequences, or ability to actually nourish Americans. While American diets should consist of a variety of fruits, vegetables, grains, meats, and dairy products, the heavily subsidized commodities have assumed an outsized role in most Americans’ diets, contributing to obesity levels (35.7% of adults over the age of 20 are clinically obese) and high blood sugar levels.
Our line of products will deliver high quality and honest nourishment with an emotive brand that encourages our tribe to pursue a more mindful life that is centered on wellness and balance.